follow the white rabbit †

who we are | what we do | recent projects | links | find us

Curiouser & curiouser.

Welcome. Begin at the beginning and go on till you come to the end: then stop.

Who we are

We're all mad here.

'Rabbit hole' is the University of Western Sydney’s in-house design studio. It was created specifically for professional coursework fourth year students in the Bachelor of Design (Visual Communication) degree. It operates out of the School of Communication Arts, Werrington South Campus.

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What we do

Through the looking glass.

Down the ‘rabbit hole’ students get the opportunity to work on ‘real life’ industry projects. Students are required to develop, through directed and focused research, a response to a given creative brief from the client as a ‘junior designer’. A number of briefs are offered each semester, and each student is allocated a role, based on their existing expertise and areas of interest in working with specific media and communication fields.

These projects aim to:

  • Provide students with a professional experience to further their 
understanding of the relationship between research and conceptual thinking, project development work and a specific client or agency needs and design communication aims.
  • Work closely with an external client and as a ‘junior designer’ with theclient/tutor, in understanding the demands, scope and limitations of professional design communication work.
  • Bridge the gap between theory and practice, student and industry life.


Projects include;

  • Visual branding / identity
  • Print design
  • Photography
  • Illustration
  • Interactive and Web
  • Motion

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Recent projects

RMIT and UWS collaborative project

Client: The School of Communication Arts and Russell Kerr, Honours Coordinator, RMIT University

As part of the ongoing fourth year relationship with RMIT University and the AGIDEAS international design conference in Melbourne this project represents the third in a series of collaborative student design exchanges.

The aim of this specific project is to critically evaluate the role graphic design plays in the real world. The project will explore issues of social responsibility and personal accountability in the field of graphic design. Participants will create an informed opinion of where they stand within the graphic design profession.

RMIT and UWS collaborative project

The outcomes of this project to date include: A2 poster, exhibition and zine

RMIT and UWS collaborative project

RMIT and UWS collaborative project

RMIT and UWS collaborative project

RMIT and UWS collaborative project

RMIT and UWS collaborative project

RMIT and UWS collaborative project

RMIT and UWS collaborative project

RMIT and UWS collaborative project

One Of The Lucky Ones

Client: BOB Pictures

Produced by Judi McCrossin, Directed by Wendy Chandler. This project included the design and production of marketing materials for “One of the Lucky Ones”, a half hour documentary for SBS about the effects of sexual assault.

One Of The Lucky Ones

Funded by the SBS Independent, the Australian Film Commission and the NSW Film and Television Office “One of the Lucky Ones” is the director Wendy Chandler’s autobiographical account of sexual assault.

Angle Newspaper

Client: The School of Communication Arts

Angle is an existing publication of writing by journalism students in the School of Communication Arts.

Angle is less concerned with day–to-day stories and more about in-depth analysis. Angle is mailed out to universities, media organizations, policy makers, local council libraries and selected news agencies.

Angle Newspaper

Angle Newspaper

Angle Newspaper

Angle Newspaper

UWS Studio Branding

Visual Branding of the fourth year design studio

Client: The School of Communication Arts

This project involves the branding, design and production of a suite of strategic visual communication materials designed to promote and add value to the fourth year Bachelor of Design professional in house design studio.

Rabbit Hole

Signage Concepts

Rabbit Hole

Signage Concepts

Rabbit Hole

Signage Concepts

Studio Branding

Various branding concepts

UWS Grad Show

Bachelor of Design (Visual Communication) Graduation Exhibition Design. Client: The School of Communication Arts

A group of dedicated, passionate and multi talented fourth year design students are responsible for the positioning and visual branding of the annual grad show.

Play: 2007 Grad Show

The grad show ties in with the production of a suite of strategic visual communication materials and exhibition design to promote and launch the graduation exhibition at the end of second semester.

Play: 2007 Grad Show

Promotional material

Play: 2007 Grad Show

Website. Click to view

Emergent: 2006 Grad Show

Invitation

308dpi: 2005 Grad Show

Invitation

Final Sessions

Final Sessions Music Event. Client: The University of Western Sydney and Joan Sutherland Performing Arts Centre

Final Sessions is a fourth year design student inspired and instigated music event.

Final Sessions 08

It is a celebration of the end of Autumn semester and an opportunity for student musicians to showcase their emerging talents and perform original music to a live audience.

Final Sessions aims to promote regional musical talent, fourth year design and event management skills and raises awareness of Western Sydney as contributor to regional cultural events in the public arena. View site

Final Sessions 07

Final Sessions 06

Zaishu

ZAISHU - the medium is the message.

Client: RMIT University, Russell Kerr - Honour Coordinator, School of Communication Arts, UWS

ZAISHU

In conjunction with RMIT University and the AGIDEAS International Design Conference, a group of fourth year design students travelled to Melbourne to participate in a collaborate design project with fourth year design students from the RMIT university honours program.

Zaishu

The students were briefed to interpret the phrase ‘The Medium is the Massage’, creating a visual response to be used in a collaborative representation on a series of zaishu panels.

Zaishu

The group

Other Works

UWS Performance Course Productions. Client: The School of Communication Arts

The strategic branding and print design campaign to promote a number of third year student UWS Performance Theory and Practice course productions.

These projects require branding and marketing material (poster, postcard, invite, ticket, program) that reflects the individual theme of each performance. This project aims to encourage students, public and industry representatives to attend, promotes regional talent, performance based arts projects and raises awareness of UWS as a leader in performance based art

KISD and UWS exchange program brochure and website design

Client: The School of Communication Arts and Koln International School of Design

Maximising Potential in Macarthur. Client: Sue Thomas, Office of Regional Development, UWS

The visual communication outcomes aim was to represent ‘leadership’ for young people though a series of print and flash based outcomes to be used as part of the teaching resources.

Penrith Valley Video Festival. Client: The School of Communication Arts

The Penrith Valley Video Festival is a UWS sponsored event, tailor made for students of the School of Communication Arts and educators of media-related principles.

The festival also provides a forum for filmmaking students to screen their work and compete on an international level. The students were briefed to create a strategic branding, print and online design campaign that promotes and adds value to the festival, encourages students to submit their work, promotes regional talent, arts projects and raises awareness.

Off the Wall - It’s a mural! Client: School of Communication Arts, UWS

The graffiti wall mural was created by students for students and functions as an extension of the visual identity of the fourth year studio. It supports the value and unique creative attributes of each individual student.

Off the Wall - It’s a mural! Client: School of Communication Arts, UWS

It is about giving back to them and is an attempt to generate a sense of ownership and pride with the fourth year dedicated design space.


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Links

I'm not myself, you see.

To find out more about our recent graduates and what our students get up to and our inspiration, please visit the following websites

Play
Emergent
308dpi
Final Sessions

Australian Infront
Design Is Kinky
Semi Permanent
AGIdeas

AGDA
AIGA
Graphis
UWS

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